The Take Over Tour was a four-part documentary-style video series created for GCode Nutrition, following founder Greg Santarsiero, IFBB Pro Antoine Vaillant, and the GCode team as they traveled throughout New Jersey, New York, and Pennsylvania connecting with gym owners, retail partners, sponsored athletes, and members of the hardcore fitness community. From crushing workouts at iconic gyms like Atilis Gym, Training Station, Global Strongman Gym, and Universal Athletics, to exploring the energy of Times Square and documenting life on the road, the series showcased the personalities, culture, and relationships that fueled the brand's growth. I handled filming and editing throughout the tour, capturing authentic moments, training sessions, interviews, and behind-the-scenes footage to create a cinematic look at what it takes to build a supplement and lifestyle brand from the ground up.
