For this project, I redesigned the branding identity for Petrucci’s Inside Scoop, a longtime local ice cream shop formerly known as Petrucci’s Dairy Barn. After ownership transitioned to my friend Curt and his family, I refreshed the logo while preserving the recognizable purple-and-white color palette and the iconic “Petrucci’s” name as a stipulatory nod to the original owners.
In addition to the updated logo, I designed menus, promotional flyers, loyalty punch-card business cards, and simple merchandise graphics to create a cohesive and modernized brand experience while maintaining the nostalgic feel longtime customers loved.
