This collection showcases a series of product-focused commercial spots created for GCode Nutrition's expanding supplement lineup. Featuring sponsored athletes, dynamic training footage, motion graphics, and on-screen ingredient highlights, each video was designed to educate consumers while reinforcing the unique personality of each product and its intended purpose.
For these campaigns, I handled all video production, editing, creative direction, label design, flavor icon development, packaging artwork, and supporting marketing materials. From product conception and branding to final video execution, my goal was to create a cohesive visual identity across the entire GCode Nutrition ecosystem while helping each supplement establish its own voice and personality within the lineup.
