I created the branding and label design for Dark Night Brewing, a private beer concept inspired by the history and identity of our hometown, Piscataway, New Jersey. The name itself was pulled from one of the possible Native American translations of “Piscataway,” meaning “place of dark night,” which immediately sparked the direction for the brand’s atmosphere and storytelling.
Using Piscataway’s black-and-gold color palette and its longtime mascot, The Chief, I developed a bold craft beer identity that blended local history, Native-inspired symbolism, and modern brewery aesthetics into a cohesive label system. The design process started with researching the town’s origins and sketching concepts before moving into Illustrator to refine the typography, iconography, and final bottle label layout.
