Working closely with the owners of BasketPong, I led the creative expansion of the brand beyond its original backyard game. I developed the full branding, logo systems, color palettes, and packaging for two new products: BasketPong H2O (a floating pool version) and BasketPong Mini (miniature version). I was responsible for everything from product mockups sent to manufacturing to the insert booklets and final packaging. Additionally, I produced lifestyle visuals, short-form videos, and ad content, managing social media campaigns on platforms like Instagram, FB and TikTok. As BasketPong grew into a successful backyard staple, we continued to expand the product line, and this project reflects the full scope of creative direction I brought to the brand.
